The Industrial Development Corporation of South Africa (IDC): awards entry video 2023

In 2022, the IDC faced low staff morale following Covid. It wanted to galvanise staff and reiterate its strategic priorities. Building on its existing theme “One strategy, One IDC, One team”, Flow ran an impactful internal communications campaign to unite and motivate employees.

Hundreds of IDC employees took part in the launch activation, and engagement with the campaign remained high throughout. An internal monitoring system proved that, following the campaign, internal employees overwhelmingly supported the creation of a high-performing, unified IDC. Thus, the campaign changed employees to down and disengaged to engaged and enthusiastic about working for the IDC.