The Good Work Foundation (GWF) offers immersive digital education for thousands of rural South African children and young adults in subjects like robotics, coding and IT, bridging the digital divide.
Potential donors need to know about GWF’s trailblazing work – and the way to win their support is to speak to their hearts as well as their minds.
Our Rural Education Revolution campaign, which ran in 2023 and 2024, deployed content marketing through articles, media releases, thought leadership pieces, newsletters, website blogs and LinkedIn articles.
It reached a global audience of 43.8-million people via media coverage and garnered 2.1-million social media impressions, supporting GWF’s successful fundraising efforts by placing the organisation front and centre in donors’ minds.