South African National Biodiversity Institute (SANBI) - Braille Trail: awards entry video 2023

The South African Biodiversity Institute (SANBI) champions the protection and sustainable use of South Africa’s biodiversity, making the nation’s rich heritage of flora and fauna accessible in 11 national botanical gardens.

In spring 2022, the Karoo National Botanical Garden (near Worcester in the Western Cape) opened its Braille Trail, a 154m meander that makes the beauty of Karoo biodiversity accessible to persons with disabilities. Flow was tasked to tell South Africa about the Braille Trail.

The campaign reached more than 25-million people via editorial media – exceeding the target by 10-million or 70% – within four weeks.