Proudly South African wanted to encourage South Africans to flaunt its “made in Mzansi” style on social media in its Local Fashion Police competition, with great prizes up for grabs.
Flow Communications crafted a PR and social media campaign to generate buzz and solicit entries. The broader goal: to promote South African-designed and -made clothing, textiles, footwear and leather.
Between August and November 2022, 40 pieces of media coverage were secured, reaching 35-million South Africans (plus two million reached on social media) – five times more coverage than the previous year. And Mzansi fashionistas had a ball, dressing (local) to impress!
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