How do you draw the attention of a city to a fun, educational destination that’s been there for years, but that many hardly think of and seldom visit? By doing something big, audacious and clever; and by showing that there’s heaps of “Oh, wow!” moments still to be had at a place some have come to take for granted.
This is exactly what Flow Communications did for Joburg’s learning destination, the Sci-Bono Discovery Centre: give it an impactful, memorable local destination marketing campaign that put it at the centre of public attention, and got feet rushing through the turnstiles.
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