Flow Communications

MPA Day was conceived to create awareness around marine protected areas and was first celebrated in South Africa on 1 August 2021 – two years after 20 new or expanded MPAs were gazetted as legally protected.

In 2022, the MPA Day campaign saw exponential growth – it was marked in 12 countries, new partners came on board, a Twitter chat and webinar were held, and more.

Throwing the spotlight on the need for global ocean conservation, it was done pro bono, with no budget, reached more than eight million people on social media and garnered more than R11-million in media coverage.

Video entry: