Jozi My Jozi is passionate about Johannesburg. This non-profit wants the City of Gold to realise its potential as a dynamic, flourishing and creative urban centre.
However, Joburgers have a complicated relationship with their city. Some love it and embrace its gritty urban spaces. Others, fearing crime and grime, avoid the once-vibrant inner city and CBD.
Run by a team of ardent, diehard Joburgers, Jozi My Jozi knows that the key to changing attitudes is to encourage locals and visitors to experience Jozi’s eclectic public spaces and attractions for themselves.
That’s why it partnered with the City of Johannesburg and Radio 702 for the 2026 Walk the Talk – to get Gautengers out and about, pounding the pavements in a show of can-do community spirit while demystifying the inner city.
This work feeds into one of our passions as an agency: playing our part in revitalising Joburg, a city we work in, play in and love dearly – warts and all.