South Africa faces an ongoing road fatality crisis. Effective action is desperately needed. To address this, Hollard introduced the Highway Heroes competition as a social investment initiative to reward truck and bus drivers for driving safely. Hollard recognises drivers as the backbone of our economy, and the unsung heroes of our highways.
Through this competition, they are celebrated for working to deliver goods, transport passengers and keep our roads safe, often at great personal sacrifice and risk.
Flow proposed a PR and social media strategy to amplify the competition’s reach, share success stories, and showcase Hollard’s commitment to road safety.
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