In 1984, when famine struck Mozambique, one man packed supplies into his bakkie and set off to give whatever help he could.
This life-changing experience prompted Peter Pretorius to start ForAfrika, which has grown into Africa’s largest indigenous humanitarian assistance organisation.
ForAfrika asked Flow Communications to raise awareness of the non-governmental organisation’s (NGO’s) work so that African communities can have the resources they need to thrive.
In just 11 months, Flow’s efforts reached more than two billion people and delivered R46-million in AVE. Now, increasingly, international news organisations view ForAfrika as an authority on humanitarian efforts in Africa, and donations are rising.
The increase in awareness and donations is making a fundamental difference in lives of millions of Africans, who are being given the tools they need to provide sustainably for themselves, and thrive. These efforts are giving dignity to those who need it most – and it’s all thanks to the power of content marketing, deployed strategically and with compassion at its core.