In mid-2022, Good Work Foundation (GWF), an education non-profit serving rural Mpumalanga and the Free State, enlisted Flow Communications to help celebrate the 10-year anniversary of its flagship Hazyview Digital Learning Campus.
The result was a media partnership with like-minded brand the Good Things Guy (GTG). The #TenYearsOfGoodWork campaign saw 10 good-news stories being written by Flow about GWF’s activities, published on GTG’s website, and amplified via newsletter, social media and digital channels.
The articles were collectively read more than 100 000 times, with upwards of half a million impressions on social media. Proof that good news does sell!
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