Flow’s business strategy is founded upon our deep commitment to purpose-driven communications, and our vision to extend our global reach. Our motto is: “Do work you love, with people you like, to make the world a better place.”
And we live up to that. From our pro bono support for MPA Day, which in only two years has become an international campaign promoting marine protected areas, to assisting the South African Reserve Bank to introduce our new currency seamlessly, and so much more, we pride ourselves on work that makes a difference.
We’re a proudly South African company, but we’re increasingly an international player. More than 30% of our clients are based overseas (up from 12% in 2021), and we’ve completed projects in over 30 countries.
Our work is always of the highest standard, and we have the accolades to show for it: in the period under review, we won a remarkable 49 industry awards. From PRISMs (we were Large Agency of the Year in 2022 and runner-up in 2023) to Africa Global Fund’s Best Agency in Africa Award (three times in the last four years!), we have proved ourselves over and over.
The real proof is in what we’ve delivered for our clients. In the 2023/24 financial year, we garnered our clients 23 000 editorial cuttings globally – 63 every day! The combined reach was 19 959 636 046 – more than two-and-a-half times the global population – with AVEs (for what it’s worth) of over R4-billion: R4 598 336 322. And Flow itself was showcased in the media 193 times.