Fibon is a 13-year-old, Johannesburg-based clean energy company offering customised, finance-enabled solar and battery energy solutions to South African businesses. Fibon reduces energy costs for businesses, enhances reliability and advances sustainability without prohibitive capital outlay.
In the year following the worst energy crisis in South Africa’s history, Fibon’s Consciously Clean Energy campaign was launched with a clear objective: take the business from niche solar provider to national authority on how to run an economy on other-than-Eskom power. With zero ATL spend, the campaign used thought leadership, earned media, and digital storytelling to tell the story of how South African businesses could take back the (literal) power.