In March 2021, a group of South Africans who are passionate about ocean conservation formed the MPA Alliance and audaciously declared the world’s first Marine Protected Areas Day, to create awareness about these “game reserves of the sea”.
A few months later, South Africa observed MPA Day on 1 August 2021. This included a virtual live tour to four MPAs, attended by hundreds of people, and a live Twitter chat with influencers.
The pro bono MPA Day campaign reached three million-plus people on social media and garnered R5-million in media coverage. In 2022, MPA will be celebrated in nine countries.
Quote from our client
“We have had connections made with people around the world, who said: Wow, MPA Day started in Africa, let’s take it to our countries. So in fact eight countries around the world have actually asked to be a part of MPA Day for 2022. And we’ve had people in the United Nations, in Nairobi writing articles about us. We’ve had people in West Africa want to be a part of MPA Day 2022. So I think we’re just at the start of something that could grow much, much bigger.” – Judy Mann, Conservation Strategist
MPA Day Twitter Chat questions
