Hollard’s Big Ads for Small Business: awards entry video 2022

Flow and long-standing client Hollard share a love for making a difference in the world – and Hollard’s “Big Ads for Small Business” campaign certainly did this. 

Hollard partnered with 12 small businesses across South Africa in 2021 to help promote these businesses. It shared its own ad spaces – in alignment with its purpose to create and secure better futures. The R1-million media investment in each business included advertising on Hollard’s big billboards, street-pole ads, radio spots, digital ad spaces and TV spots. Flow’s brief was to give further exposure to the businesses through public relations.