Web Development
At Flow, we love the challenges the fast-moving field of web design presents: the ever-evolving technology, the complexity of communicating simply yet showcasing depth, the paradox of catching busy web users at their first glance of a web page, but also appealing to the “long tail” with highly specific interests…
We are proud of the diversity of our web portfolio, from http://www.nelsonmandela.org to http://www.capetown.travel and dozens of others. We don’t design template-based sites, instead building sites from the ground up which meet the specific communications needs of our clients as much as possible. It’s not just about clean, clever programming: it’s also about the best graphic design and compelling writing. All three need to work together to ensure a powerful, meaningful web presence.
We provide a total web solution for our clients. From branding and design, to researching, copy writing, editing and proofreading, Flow covers all the bases of a professional web presence. We also provide web and email hosting on our dedicated servers and tracked email campaigns, which gives us the flexibility to tailor a solution that meets our clients’ exact requirements.
All our websites are built in accordance with internationally accepted web standards. This ensures that our websites are platform- and browser-independent and will be presented in a consistent manner regardless of which computer (PC/Mac/Linux/PDA) or browser (Internet Explorer/Firefox/Safari) is used to access the sites.
Our design philosophy is “keep it simple”, while ensuring each site is elegant, unique and compelling in terms of both the message and the medium. All our websites are easily navigable, graphically rich (but not bandwidth intensive), and optimised for Google indexing.
In terms of our approach to clients, we don’t believe any client is too big or too small. We have done sites of a few pages for individuals and at the other end of the scale, sites that encompass thousands of pages and complex functionality.