Flow PR

Flow PR and Reputation Management (Flow PR) is a consultancy that seeks to offer the most effective, relevant and impactful ideas on how to build brands, develop and protect corporate reputations, establish long-term relationships with stakeholders, contribute towards the profitability of a business and minimise the impact of a crisis on a brand’s credibility.

We achieve this by using various tools, chief among them creative ideas based on a holistic strategy, but also by recognising the role of traditional media and new media platforms as efficient channels to take a message/positioning to market.

As a business, we look at the problem first before recommending a solution, and prioritise developing an effective solution over the tools that need to be employed; hence, as our primary goal is to build relationships between our clients and their stakeholders, we do not operate within the boundaries defined by PR, reputation management, advertising, e-marketing, branding etc but simply recognise these disciplines as possible solutions to a problem.

We develop for our clients systems, procedures and tactics to allow our clients to simplify and effectively manage complex processes when dealing with a diverse stakeholder base with varied needs.

We are the eyes and ears of our clients, drawing on the experience and continual learning of our vast intellectual pool.

Service Offerings

Media relations

Media plans/strategies
Media lists
Media lobbying for coverage
Media relationship building
Media training
Media briefing material for clients prior to all interaction with media
Develop and place opinion pieces
Evaluate media trends and feedback to clients
Development of press material - press statements, background information, bite books (standard responses and key messages), holding statements, Q&As, etc
Media monitoring
Media coverage reports
Media analysis

Communications strategy development (holistic)

Internal
External

Communications plans

We develop detailed implementation tactics that clearly specify what we are going to do, when, how and to what end.

Investor relations

Share price movement analysis
Company ownership analysis
Communications to shareholders
Mid-year results announcements
Handling AGMs
Final year results announcements
Analyst engagements with media and management (briefings, site visits, management briefings etc)
Annual reports production
Media interaction

Reputation Management

Leveraging all communications tools to create, enhance and defend the reputation of the business (on-going)- PR, media, advertising, e-marketing, crisis management
Relationship development with stakeholders

Crisis management

Developing an early-warning system
Prioritising issues
Identifying crisis team
Develop holding statements
Developing Q&As
Developing and continually evaluating crisis management systems
Conduct systems readiness tests