E-Marketing
E-Marketing is a fast growing non-traditional form of marketing, utilising electronic mediums, that is quickly establishing itself as one of the core methods to target many organisations. At Flow, we tend to interpret “e-marketing” widely – for us, it comprises social networking activity (eg on Flickr, Facebook and Twitter), e-newsletters, ongoing blogging, improvements in functionality and content on a website, and content development for search engine optimisation (SEO) purposes, among other things.
The web landscape is an exciting and fast-changing one. Almost every day there’s a new social networking site, a new online game, a new way to interact with your customers via sms, via mobile competitions, via online forums…
At Flow we pride ourselves on keeping up with the game. More than half our staff are bright young graduates in their 20s – their energy and tech-savvy approach to life are a huge advantage in this field.
That said, we believe in getting the basics right for our clients, so they’re perfectly poised to make the most of new opportunities when they present themselves on the web.
In partnership with our clients, we develop an e-marketing strategy and approach that is innovative but solid, and that will grow their e-marketing portfolio in a sustainable manner that will enhance the organisation’s brand in the long term.