V&A Waterfront Festive Season
March 2011 to presentFlow Communications worked with the V&A Waterfront to promote their festive season campaign online at http://www.festive.waterfront.co.za.
Interactivity was a high priority on the site, which linked to social media platforms like Facebook and Twitter, and also included their own blog – a first for the V&A Waterfront – as well as an online events calendar, information about Christmas and New Year restaurant specials, and gift ideas that drew on the offerings of the wide variety of leisure operators based at the attraction. The most popular pages were the restaurant specials, as well as those to do with the ice rink and the New Year’s Eve concert and fireworks.
Flow facilitated a blogging workshop for key members of the V&A team and there have been numerous contributions by budding bloggers.
Competencies: Design | E-marketing | Journalism | Web Development