TEACH South Africa publicity campaign
May 2009Design
TEACH South Africa is a non-profit organisation which aims to respond to the education challenges in South Africa by placing graduates as teachers in disadvantaged schools.
Flow came up with a campaign to get graduates to apply to become TEACH Ambassadors. In a targeted print campaign implemented on university campuses, posters, stickers and branded tape were used to encourage graduates to visit the TEACH South Africa website. On the site, also designed by Flow, information and an application form were available for easy enrolment.
The campaign appears to have been successful as the number of applications this year has been unprecedented. The website also showed significant peaks of visitor numbers after the campaigns had been activated on university campuses.
Flow also produces an email newsletter for TEACH South Africa.
Visit: www.teachsouthafrica.org
Competencies: Design | Journalism