South Africa Tourism content
July 2010 to presentWriting and editing
The national agency mandated to market South Africa as the all-season, year-round tourist destination of choice, South Africa Tourism promotes the full gamut of what the country has to offer, including its flora and fauna, culture and heritage, sport and adventure opportunities, as well as eco-tourism and conference facilities.
SA Tourism markets all nine of the country’s provinces in an effort to drive GDP growth, sustainable job creation and transformation in the country.
The SA Tourism website makes provisions for every kind of tourist, from the world traveller planning a trip, to the high-profile businessman planning a conference. It is both a media resource containing news-related content and updates as well as a research site where foreign and domestic visitor statistics and related reports can be accessed.
In June 2010 Flow won a three-year content-development contract with South Africa Tourism and will be responsible for developing and sub-editing content on the many attractions and tourism opportunities that exist in the Western Cape, KwaZulu-Natal and Mpumalanga.
Competencies: Journalism