SAB World of Beer
The SAB World of Beer is a top-class, homegrown Johannesburg-based attraction, offering fun, creative and informative tours that explore the history and culture of beer. The venue, opened by former president Nelson Mandela in 1995, also boasts impressive conference facilities and has a five-star rating by the Tourism Grading Council of South Africa.
Flow has a long-standing relationship with the World of Beer and has worked with the organisation on many projects. This includes managing its website (which we revamped in 2016), including all design, development and content.
Flow maintains the site from a technical and content perspective. The information we produce for the site is fresh, engaging and interesting, ranging from the origins of beer and insights into the beverage’s South African story, to the brewing process.
The World of Beer's website has seen increased traffic since Flow took over its management in April 2012, and similar growth can be seen on Facebook, Twitter and Instagram, where the rise in followers has been exponential and targeted followers are consistently growing.
Conversations on Twitter are encouraged around the #SABWoB hashtag, and the posts are personalised and generally encourage engagement.