New 46664 website
March 2011 to presentWith the launch of their new clothing range, 46664 wanted a brand new site to which the press and would-be buyers could be directed. And if that wasn’t exciting enough, they needed it to go “live” as the press conference took place, giving the Flowstars one week to build a new site from scratch (which would be a new Flow record!).
The site was built over a week taking the best elements from the old site and adding them to the new one. From concept to “live”, it was the quickest site Flow had ever built.
New software was also used and it was the first site to be programmed with ExpressionEngine 2. A dedicated server was set up, hosted by Rackspace Cloud, to allow Flow to keep the old site running while the new one was built.
In the short term, the new site was intended to give a sneak peak of the new clothing range, as well as provide essential 46664 information including the ethos behind the campaign, its partners and the 46664 Ambassadors.
The site will slowly grow as the 46664 campaign itself grows. The campaign was previously aimed at creating awareness about HIV and AIDS, but it is now for broader humanitarian issues, inspired by the legacy of its founder, Nelson Mandela.
Competencies: Design | Journalism | Web Development