FNB’s online World Cup game
July 2010 to presentWhat do you have when you take 47 days, 23 e-mailers, 33 trivia questions, 3 103 match predictions, 5 foosball tables and 1 World Cup champion? An incredibly successful Supa Soccer campaign, that’s what!
Designed to get about 2 400 FNB Commercial staff members involved and excited for the 2010 FIFA World Cup™, the Supa Soccer campaign consisted of two online elements: a daily Trivia Challenge and a Predict the Result game.
As part of the Trivia Challenge, staff were sent a daily countdown e-mail, with interesting soccer information pertaining to the number of days until kick off, plus three trivia questions.
The Predict the Result game gave FNB Commercial staff an opportunity to forecast the outcome for all 64 soccer matches. For each correct prediction, they were awarded one point, and the five soothsayers with the most points at the end of competition each won an FNB-branded foosball table.
As the sounds of Waka waka faded and the colourful flags came down, Flow and FNB took time to reflect on and account for how this campaign helped to bolster support for the 2010 FIFA World Cup™, while also creating a bit of a competitive spirit among staff. And however you do the maths, you can be sure that FNB Commercial staff count this campaign high up in the positive integers.
Read more about Flow’s role in creating the Supa Soccer excitement here.
Competencies: Design | Web Development