Flow client the Stellenbosch Experience, which aims to position the Stellenbosch winelands as Africa’s wine-tourism capital and one of the top wine-tourism regions in the world, recently launched its annual Stellenblog campaign to celebrate stories and experiences from and about this historic and picturesque town.
We joined a brigade of bloggers, influencers and industry leaders at the launch event, sampling some of the award-winning foods and wines from the region.
Stellenblog is the flagship wine-tourism marketing campaign run by the Stellenbosch 360 tourism bureau and Stellenbosch Wine Routes. Flow recently developed and designed the Stellenbosch Experience website, where Stellenblog resides.
“When the tourism managers, influencers, travellers and citizens say, ‘Come visit Stellenbosch!’, we listen, right? Because they have what we don’t have – the trust of their audiences,” explained Mariëtte du Toit-Helmbold, founder of destination and tourism marketing agency Destinate and the brains behind Stellenbosch Experience, when opening the Stellenblog event. “So this is what this is about – influencer marketing at its best.”
To celebrate the launch, top bloggers and influencers were invited to the Jordan Wine Estate to tweet up a storm as prominent wineries and eateries exhibited their wines and tasty snacks prepared by some of South Africa’s top chefs.
Lanzerac Wine Estate paired chardonnay with lime and radish-marinated tuna. Another favourite was Delheim’s chenin blanc, paired with duck breast and carrot and cumin puree. Oude Werf Hotel, winner of the Stellenbosch Woordfees burger competition, also kept guests happy with tasty offerings.
“Tourism contributes about R17-billion to the Western Cape economy [per year], and the wine industry contributes about 300 000 jobs to our economy. It’s the people in this industry who make this such a special and unique destination,” said James Vos, member of Parliament and shadow minister of tourism, expressing his support for Stellenblog.
Over the next year, Stellenbosch Experience will showcase visitors’ stories and experiences on the website via blogs, videos and, of course, its social-media feed. To be featured, use the hashtags #VisitStellenbosch or #Stellenblog.
Du Toit-Helmbold invited the Stellenblog guests to share their stories and moments, “because the world is watching”. As a digital communications agency, Flow can wholeheartedly support this sentiment.