At Flow Communications Cape Town we work with some of the country’s leading tourism attractions to help grow and manage their digital portfolios. This type of work has more than a few perks.
When we’re not meeting our clients at the Table Mountain Aerial Cableway at the foot of Table Mountain, gazing at the spectacular views while brainstorming content marketing ideas, we head off to the Two Oceans Aquarium to ogle the exhibits and stare at Yoshi the turtle and friends (and talk shop, of course). Other times, we have the privilege of visiting Africa’s greenest hotel, Hotel Verde, to shoot epic video content about the latest innovation in responsible hospitality solutions.
Then there is the exciting work we do with the red bus, a true leader in tourism innovation in South Africa and one of our most prominent national clients.
This Mother’s Day, City Sightseeing Cape Town gave moms in the Mother City a real treat.
With every bus ticket redeemed on the day, mothers on the red bus got a free mini-spa spoil from students at the International Academy – a neck and shoulder massage.
Flow’s brief was to share the Mother’s Day promotion on social media and get people talking.
And since it was Mother’s Day, Mom and I hopped on the bus and got ready for a day of adventure through Cape Town.
We hopped on the red bus at 81 Long Street and were pleasantly surprised to be greeted by Sharon, our bus driver, and two students from the International Academy. They were ready and waiting to spoil mothers on the bus.
Our Mother’s Day was off to a great start!
It was a beautiful morning, so we rode the bus to Table Mountain and hopped off at the top of Tafelberg Road to take some choice photos of the glorious view.
After taking in the sights at the Cableway, and taking more than a few selfies, we hopped back on the red bus to continue our Cape Town City Tour.
As we rode along the peninsula towards Camps Bay, it was time for Mom to redeem her voucher. She sat back and enjoyed her massage, grinning from ear to ear.
After a royal pampering, we hopped off at Beach Road and headed to Harvey’s at Winchester Mansions for a cool cocktail.
We hopped back on the bus and headed to the V&A Waterfront. Home to the Two Oceans Aquarium, the Watershed market, the all-new The Silo Hotel and the Springbok Experience museum, the V&A, as is it affectionately known, is a popular shopping and lunch destination for tourists and locals. On Mother’s Day it was bustling with families enjoying the beautiful weather.
We continued our journey by bus through the Waterfront to the foreshore, where we stopped for a while at The Silo. Built in the grain elevator of the old grain silo complex at the foreshore, the six-floor luxury establishment is truly magnificent to behold.
After a leisurely Mother’s Day lunch with the family, Mom and I decided to go for one more red bus ride. We had kept our tickets and were determined to hop back on once more to watch the sunset.
We hopped on at the Green Point Lighthouse in Mouille Point and rode the bus back into town, enjoying the glorious views and watching the sky turn from pink to red, to burnt orange and then finally to dark blue. What a way to spend the day!
The proof is, of course, in the pudding. So what did Mom think of her day out?
“It was a memorable day for Moms,” she said. “The scenery is fabulous on whichever route you go on. The commentary is outstanding. The ease of getting on and off makes for comfortable travelling, and there is no anxiety waiting and wondering if there will be another bus, they arrive every 15 minutes! And the massage was lovely, I really enjoyed it.”