Flow Communications with FNB Commercial have been running an exciting 2010 FIFA World Cup™ competition that aims to get FNB Commercial staff involved in the prestigious soccer tournament.
As one of the national sponsors of the 2010 FIFA World Cup™, FNB Commercial’s marketing department wanted to build enthusiasm among their 2 400 staff members in the run-up to the tournament. While playing with the idea of the beautiful game, FNB’s Supa Soccer was born.
The campaign consisted of two elements: a daily Trivia Challenge and a Predict the Result game. In the Trivia Challenge, staff were sent a daily countdown email with interesting soccer information pertaining to the number of days to kick off, plus three trivia questions. Staff submitted their answers to questions online; if they got all three correct they stood in line to win a daily prize.
Predict the Result, in turn, gave FNB Commercial staff an opportunity to predict the outcome for all 64 soccer matches. For each correct prediction they are awarded one point and the staff member with the most points at the end of competition will stand in line to win one of five FNB-branded foosball tables.
This fun project involved a host of Flowstars, from Design Studio Manager Janet Berger, who played a key role in brainstorming the idea for a daily trivia and prediction game, to Ryan Levenson, who designed the vibey look and feel of the website. I worked on the daily trivia questions as well as the daily “did you know?” mailer.
Programmer Reatile Tshikalange played a vital role in programming the complex Trivia Challenge and Predict the Result elements: “The project was quite interesting and different. Because it was something I’d never done before it was a challenge to consider all the possible inputs and submissions of the results and which method would be the best way to handle all 2 400 possible entries.
“We limited the submission options to three and that required less processing and calculation, which reduced the load on the server and sped up the time that we could produce a result for the user to view.”
As for myself, I have really enjoyed working on this project – tackling the demands of producing a daily email and working on a project unlike anything I have seen before.
My soccer general knowledge also improved dramatically, much to my boyfriend’s delight!
Ah, the benefits of working at Flow.
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Soccer isn’t made for TV. It’s another reason I think it will never catch on in our country. It’s a pure 90 minutes of non-stop poetry. It’s not built to have commercials put in to appease advertisers. A great soccer player is great even if his team’s not. He is one that people admire simply for his brilliance.Commercial Energy Broker
Sounds like management at FNB Commercial is really going out of their way to make the job a fun environment to work in. I know I could use some of those trivia games to increase my knowledge of soccer.