Climate change has become a global topic of major concern. One cannot miss the messages flooding all forms of media and encouraging people to make “green” choices from hybrid cars to organic food and natural energy sources.
Governments and environmental fraternities around the world are working together, creating awareness so individual households can make lifestyle changes to decrease the detrimental effect on the environment and climate, caused by humans.
Since 1995, the Conference of the Parties (COP) to the United Nations Framework Convention on Climate Change has been meeting annually to assess progress in dealing with climate change issues.
Following the success of a major event such as the 2010 Fifa World Cup™, South Africa has taken the hosting baton from Kenya, which hosted the Presidency of the Conference in 2006 with the COP12/CMP12 in Nairobi. The latest COP17/CMP7 United Nations Climate Change Conference has been underway from November 28 and will continue through until December 9, 2011 in Durban.
Flow PR is pleased to be involved with this important conference, which will help shape and change the direction in which the world is moving, in terms of climate change.
Flow PR CEO Shoni Makhari says, “It is common knowledge and an emotive issue that there is still a group of people in the scientific fraternity that don’t believe greenhouse gases and human activity are contributing to climate change.
“We are pleased COP17 is taking place in South Africa, allowing Flow PR to participate. We are helping with information dissemination both nationally and internationally and we hope the conference outcome will have a marked effect on South African behaviour and the individual choices we make, especially our consumption choices.
“Flow PR will also be playing a major role in matchmaking and connecting media with different thought leaders, CEOs of major corporations and political leaders, locally and internationally.”
The organisation will be managing the press conference, which will officially open the World Climate Summit on 3 December 2011, amongst other activities.