Somehow, the beginning of the year always feels like an excellent time for assessment — a review of what one has achieved thus far, and what one hopes to achieve in the future. Here at Flow PR, we’ve been asking ourselves some hard questions like, “What exactly are we good for?” Here’s why we think we’re good (and we think our clients agree, as they continue to work with us and see their businesses grow as a result):
We increase our clients’ credibility. Through our excellent relationships with the media, we assist our clients in getting editorial coverage. Because editorial coverage is perceived as more objective than advertising, our clients’ credibility is enhanced.
We help our clients to stretch their communication budget. Public relations is usually less expensive than other, paid for, forms of communication. If we quantify the media coverage we have achieved for our clients over the past year, we have more than paid for our fees.
We use our contacts to help our clients achieve their publicity goals. Because media liaison is our speciality, we know which media to target for which messages, what content they want, and who to pitch to.
We are incredibly flexible. Last year we did everything from issuing press releases to organising staff awards ceremonies and video footage of key events.
Public relations messages are often much longer lived than conventional advertising. Chances are high that a story about your company will be archived electronically and can still be read five years after it was printed.
Whether you are a small or large business, PR is fundamental to your development. Over the past year, we have particularly enjoyed working with clients to better understand their businesses and help them to achieve their long-term ambitions.
We have helped people to expand into new territory, launch new products, retain existing customers or recruit new ones, manage their personal or business reputations or deal with a crisis, and we have enjoyed each fresh challenge.
There is an old marketing adage, which pretty well sums up what we do:
A man takes a girl out for a romantic evening. At the end of it, he tells her that he is the world’s best lover — that’s advertising. If he tells her she needs a lover and he’s the best man for the job, that’s marketing. But if, before he can say a word, she tells him that she’s heard he is a great lover, that’s public relations.