The prestigious World Travel Market (WTM) travel and tourism trade show has arrived in the Mother City, and Flow went along to visit some of its clients at the African leg of this global event.

WTM Africa is a highlight on the tourism industry calendar, and the Cape Town International Convention Centre has become a bustling hub of tour operators, visitors and media. WTM Africa runs from 19 to 21 April.

We spoke to a few of our clients and asked them one important question: “Why are you attending the World Travel Market this year?”

Hotel Verde

This sustainable accommodation establishment features a carbon-neutral stand, made from materials found in the hotel, which can be used at other expos (its coffee cups were even biodegradable!).

“We need to have a presence here because this is where everybody in the industry is ... and we want to show that you can attend a trade show sustainably,” said Hotel Verde.

A peek at the Hotel Verde sign. (Image: Flow Communications)

Dirty Boots

If you’re looking for the best adventures in South Africa, Dirty Boots – a Cape Town-based adventure tour operator – has you covered. From whale watching in Gansbaai to braving 4x4 trails in Limpopo, your bucket-list ideas are sorted!

“We want to show we’re not a fly-by-night operator; you need to keep communication open with buyers.”

The Flow team visits WTM Africa. (Image: Flow Communications)

Northern Cape Tourism

A region that offers a wide range of outdoor, wildlife and adventure activities, the Northern Cape is growing as a tourist destination.

“WTM is very dynamic and interactive. People are very relaxed and approachable, and we’re doing a lot of business, which is great.”

The bold imagery at the Northern Cape Tourism exhibit. (Image: Flow Communications)

City Sightseeing

One of the country’s foremost tour operators, City Sightseeing provides open-top bus tours in Cape Town and Johannesburg.

“WTM is where all of our international buyers are and where we can meet with them at our leisure.”

The striking City Sightseeing red bus exhibit. (Image: Flow Communications)

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