Are you getting the most out of your social networking accounts? Platforms such as Facebook and Twitter are constantly evolving, and it’s important to keep up to date with what they are able to offer you.
Here are a few tips sure to help you grow and manage your online presence like a pro:
1) Show your character
First impressions count online as well. Choose your profile picture carefully – what do you want people to know about you and/or your brand? Providing people with a better sense of your character is one of the foundations of running a tight social networking ship.
2) Connect
Add value to your network by recommending Facebook friends to people, following your followers on Twitter and always keeping an eye out for newbies who need a helping hand! If you’re just starting out, look at other people’s connections to find new ones for yourself – after all, growing your network is key!
3) Consistency
If you’re making use of more than one social media platform to promote your business, organisation or a cause, creating a consistent identity across the board will help strengthen your online presence. Using the same profile picture, screen name and basic information for all of your accounts will tie them all together, make you more recognisable and, as a result, provide your brand with valuable exposure.
4) Keep your head in the game
Regularly updating all your account profiles and appearing active within your network will make you seem engaged and interesting. If you haven’t tweeted anything in a while or posted a new status on Facebook in months, your friends/followers are likely to lose interest. Bear in mind that many people carry out regular “spring cleaning”, deleting friends/followers that aren’t adding anything to the mix.
5) Interact and learn
Don’t limit yourself to your own little bubble. When a Facebook friend writes on your wall, write back on theirs. “Like” people’s status updates and photos, share interesting content and join groups. Retweet (share someone else’s tweet) on Twitter and people will be more inclined to do the same for you. Lastly, do your research. There are hosts of websites and articles out there, dedicated to helping you gain a better understanding of the social networking phenomenon – do yourself a favour and spend some time reading up on the latest and greatest social media offerings so you don’t get left behind!
Sources
For more useful social networking tips, visit Blonde 2.0 and EyesOnSales.com.