Flow handles the day-to-day running of Etana’s website by keeping content fresh, clean and creative. The business and news website also includes a broker portal where clients can create their own profiles and access broker forms.
In addition, Flow supports Etana’s annual daREDevil run, which encourages men around South Africa to run in red Speedos to create awareness around testicular cancer. Flow covers the nationwide event and writes content for the daREDevil mini-site as part of its commitment to raising cancer awareness.
Johannesburg Flow journalist and media developer, Stuart Dickinson, handles project management and content creation for some jobs on the Etana site, and jokes that life at Flow might get a bit boring if Etana wasn’t around.
“Commitment, drive, vision and just a little bit of crazy – mix that together and you have a pretty good idea of what the guys and girls who work at Etana Insurance are like,” says Stuart.
“The South African insurance giant is one of Flow’s biggest clients, and we consider them a true part of our family. Many of the characteristics we see in ourselves here at Flow, we see and enjoy in the Etana guys, which helps put us on the same page in knowing exactly what they need us to do for any job.”
Managing director at Flow, Tiffany Turkington-Palmer, agrees and adds: “Etana has gone from being a client to becoming one of our most important partners. We share similar visions and values and believe that the success of any business is its people.
“Etana has really given Flow great insight into development, strategy and corporate business; and we value the growth we have experienced personally and professionally from having such great partners.”
Flow has given the Etana website a facelift, and is currently handling the launch of the new Etana Academy online learning centre, a level-five national qualification framework for brokers to formally further their studies.
“We gave the site an overhaul recently, and it’s looking great – uncluttered, easy to navigate and easy on the eye,” says Stuart.
“It really has been an exciting and busy year for Flow and Etana, and I can’t wait to see what they have in store for 2012.”
Head of People and Brand at Etana Insurance Carel Nolte says the Flow team is passionate, creative, extremely hard working and fun. “In fact, they’ve gone from just doing a website to being our whole communications agency.”