If you’ve fended off eager shoppers at a Woolworths sale, or spent the night camping outside Computicket to buy tickets to see your favourite band, you would never have imagined that those same competitive crowds would one day help you access the things you want at competitive prices.
The power of the collective is being harnessed online to drive discounted shopping, thanks to an exciting intiative Flow and CollectiveCow have just brought to market.
www.collectivecow.com is South Africa’s answer to this fast-growing market for discounted collective buying. Inspired by international organisations such as Groupon, LivingSocial and Groupola, they secure the deals that South Africans want, affording access to experiences you can’t buy at these discounted prices anywhere else. Offers include large discounts (often 50% or more) on restaurants, go-karting, salon treatments, hotels, adventure golf, and even, on Heritage Day, an incredible R4 for R40-worth of boerewors!
Their online service means you do not have to leave your seat to satisfy your shopping needs. Be sure not to blink, as these deals come to a close quicker than you can say “click click”.
How does it work? Every day a massively discounted service or product is secured through a coordinating organisation and advertised online. Interested participants can then bid on the offering. If enough people are interested, the bid is secured and the deal goes through. If after 24 hours the required number of people needed to secure the deal is not met, however, the deal falls through and no one is charged for their interest.
Flow is very proud to be the go-to organisation for Collective Cow. A highly qualified team of designers and developers was put together to tackle the branding and web development, specifically for e-commerce functionality.
Developer Tumelo Mphafe says, “It was fun to do it, but not easy. The problem is, it is never really easy dealing with people’s money online. It keeps you on the edge. One mistake could mean making someone bankrupt or a millionaire, so we had to be careful about what we were doing. I liked being on the edge.”
Flow designer George Xafis says, “It was challenging getting a serious concept across as fun, entertaining and – of course – functional. The branding certainly did help, and was always a key motivator in designing the layout and navigation for this site.”
We look forward to creating a long and fruitful relationship with Collective Cow and bringing many deals closer to South Africans.
Register now to have a look at what’s on offer: http://www.collectivecow.com.
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