Five social networking tips to see you through the festive season
By Laura Maggs // December 15, 2011
Are you getting the most out of your social networking accounts? Platforms such as Facebook and Twitter are constantly evolving, and it’s important to keep up to date with what they are able to offer you. Read more…
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Another day in Africa
By Julia Lloyd // December 14, 2011
It was one of those really shabby days at the office. Certainly it was with heavy heart that the pair of us found ourselves on the back of a Landie at sun-up, cavorting about in Sabie Sand. Ingrid Sinclair of Flow’s Cape Town Office, and I, had been given one of those briefs too ghastly to detail – produce the content for the website upgrade of a game lodge in the Sabie Sand. As a result we were forced to head north-east for three days to this rather stunning place called Cheetah Plains. Read more…
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Writestar highlights of 2011
By The Writestars // December 13, 2011
It’s been a landmark year for the writing team at Flow. We’ve been involved in a fantastic variety of projects and welcomed several new team members – Laura Maggs, Stuart Dickinson, Linda Piegl, Keith Nicholls, Julia Lloyd, Mildred Thabane and Leon Jamarie – who have added enormous editorial value to the company. The Flow writers, or “Writestars” as they are affectionately known as at Flow, spent some time this week thinking back on 2011… Read more…
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Taxi! Taxi!
By Caroline Smith // December 07, 2011
It’s been a busy month for Flow PR, filled with exciting client events, including the World Climate Summit. But perhaps one of the most fun events was the Critical Thinkers Forum on the Human Genome, which took place in Cape Town. Read more…
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The ins and outs of bounce – just how important is your website’s bounce rate?
By Laura Maggs // December 06, 2011
Properly maintaining and updating your website can do wonders for your business. In fact, an online presence is seen by many as almost crucial these days. More and more can now be accomplished online, including banking, shopping, socialising, entertaining oneself, planning a trip and staying in touch with loved ones. With so much going on online, it’s clear that being a part of it all is probably going to get you places. Figuring out how people are perceiving and using your site will help you get a better grip on how it needs to adapt in order to grow. Enter web analytics. Read more…
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Going green makes business sense
By Shoni Makhari // December 05, 2011
Most of us have heard of activists who dedicate their lives to protecting our natural environment, and until recently, they were often dismissed as tree-hugging hippies. Well, if you were at the Gigaton Awards in Durban on 3 December 2011, which single out businesses for measurable carbon reductions and for working towards sustainability, you would definitely change your view about the green movement. Read more…
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Learning how to write features with Flow Communications
By Bianca Bothma // November 29, 2011
Putting pen to paper is something writers do every day, but is often quite a challenge. Writing a clever intro, using the active voice and mastering the art of showing and not telling in creative writing are things words people need to do instinctively. Read more…
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Discover your destination marketing universe
By Christine Marot // November 23, 2011
One might assume that destination marketing in South Africa is pretty straight forward – slap up a few good visuals on your site and you’re done, right?
“Well, not quite,” says Flow CEO Tara Turkington.
Having successfully managed and grown a number of South Africa’s premier tourism organisations (and Flow clients) – Cape Town Tourism, Maropeng, Origins Centre, Table Mountain Aerial Cableway, Two Oceans Aquarium, South African Tourism, Open Africa and Gauteng Tourism Authority – Tara believes a number of important elements collectively contribute to the effective promotion of a destination, whether it be mampoer tasting in Marico or shell collecting in Stilbaai.
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Flow wows its clients
By Laura Maggs // November 07, 2011
At Flow Communications, we pride ourselves on the good relationships we maintain with our clients. It’s always inspiring to receive positive feedback, and to hear about the impression we’ve made on our clients. Read more…
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Help underprivileged schoolchildren become “Barefoot No More”
By Roy Barford // May 11, 2011
A South African footwear company is calling on big corporates to join their campaign to supply school shoes to underprivileged schoolchildren, by buying locally made flip flops (also known as slops and plakkies) in time for spring (October 1, 2011). Read more…
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