10 startup tips for success in media, marketing
By Tara Turkington // September 02, 2010
South Africa must be one of the few places in the world where you can start a company with zero capital and turn it into a success. But it’s going to take loads of hard work, a great sense of humour, and plenty of glasses half-filled with optimism.
I started Flow Communications in a small spare bedroom in my house five years ago and have learnt plenty along the way. Here are 10 tips from my experience. Read more…
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Putting years of theory into practice – Meet Janet Berger, Flow’s design studio manager
By Miliswa Sitshwele // August 30, 2010
When Janet was growing up she was torn between studying fine art, journalism and graphic design. Her desire to design as a means of communicating with many people, and an obsession with drawing ultimately won the day, and so she set out on the road to becoming a graphic designer.
After 25 years in teaching Janet decided it was time she took the theories she had gained over the years and put them into practice, so she joined Flow Communications.
She describes herself as married mother of two who has been in the design industry since her college days and who has taught and practiced design for the past 20-odd years.
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Flow welcomes Anko to learn about the world of work
By Terri "Anko" Modrakowski // August 26, 2010
26 August 2010 – Today Flow welcomed Terri Modrakowski to the team, albeit on a very short-term basis, to spend some time learning about the big, bad world of work. Terri, aka Anko, is a Grade 10 learner at Charter College in Honeydew who was tasked with notching up some work experience in her school holidays and then reporting back on her experiences and learnings. Here’s what she had to say: Read more…
Promoting Cape Town’s travel industry
By Roy Barford // August 25, 2010
Flow Communications sends out a monthly newsletter on behalf of Cape Town Tourism, which promotes Cape Town to the international travel industry.. The Top Tips for Travel Trade newsletter is one you should subscribe to if you are involved in inbound tours to Cape Town.
This newsletter is distributed to travel agents around the world and is aimed at assisting them in sourcing accommodation and activity ideas for their clients. In turn, this benefits the Cape Town travel industry.
The August newsletter was sent to nearly 900 subscribers and provided information about what to do in Cape Town during winter, as well as promoting various special offers available during the winter months.
Collective Cow: The new movers and shakers of collective buying in South Africa
By Zintle Mtyeku // August 25, 2010
If you’ve fended off eager shoppers at a Woolworths sale, or spent the night camping outside Computicket to buy tickets to see your favourite band, you would never have imagined that those same competitive crowds would one day help you to access the things you want at competitive prices.
The power of the collective is being harnessed online to drive discounted shopping, thanks to an exciting local intiative.
Collective Cow is South Africa’s answer to this fast-growing market for discounted collective buying. Inspired by international organisations such as Groupon, LivingSocial and Groupola, they secure the deals that South Africans want, affording access to products and experiences you can’t buy anywhere else.
Read more…
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Flow takes to the stage with Drama for Life
By Jade Archer // August 24, 2010
One of Flow’s more artistic clients is Wits University’s Drama for Life (DFL) organisation.
Drama for Life – hosted by the Dramatic Arts Division in the Wits School of the Arts – offers Honours, Masters and PhD programmes which build capacity in HIV/AIDS education through applied drama and theatre.
The DFL programme attracts drama practitioners from across the African continent, and by means of an intensive programme, teaches them how to use drama and applied theatre in HIV/AIDS education. Read more…
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Flow helps the HDA put a face to its name
By Christine Marot // August 23, 2010
Creating an online identity for the new Housing Development Agency (HDA) was quite a challenge, since its name and its primary function differ somewhat. But at Flow we love challenges, and with some creative thinking the HDA website went live at the end of July.
Flow’s design studio manager Janet Berger says apart from the HDA being “a new organisation with a complex agenda, what added somewhat to the difficulty in communicating the HDA’s focus areas was the name itself, since the Housing Development Agency has little to do with housing and a lot to do with land.”
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New website for the Catholic Institute of Education
By Palesa Motau // August 20, 2010
Flow is proud to announce that the Catholic Institute of Education (CIE), a non-governmental organisation dedicated to driving values-based, quality education within the Catholic schools’ network in South Africa, has launched its new website.
Tumi Makgobathe, a Flow journalist and media developer, managed the job of co-ordinating and uploading the site’s content. “I enjoyed working on this site; it’s always great to have organised clients who are on the ball and make the process a smooth one,” she says. “The challenge lay in engaging with completely new subject matter, but we delivered on a really tight deadline without compromising content.” Read more…
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Oceans of opportunity – online tickets at the Two Oceans Aquarium
By Ingrid Sinclair // August 19, 2010
In August, Flow and the Two Oceans Aquarium launched the selling of online tickets through the aquarium’s new website we developed together earlier this year. Flow and the Two Oceans Aquarium had been working very closely together on this exciting project for a few months and early in August the time finally came for the head of Flow’s programming team, Richard Frank, to travel to Cape Town and assist with training all the relevant people. Read more…
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Flow’s media training gives clients confidence and clout
By Palesa Motau // August 18, 2010
Whether your company is dealing with an emergency like an ongoing strike, or just wants to capitalise on better media relations, Flow Communications’ media training for executives will help enormously.
The training is conducted by media veterans Jeremy Maggs, Kate Turkington and Tara Turkington, and, depending on the format we choose, a pack of Flow journalists.
Each training session is formatted according to the needs of the client, as these are as diverse as the clients themselves. Read more…
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